2025 was an incredible year for drops on Laylo, with artists and events pushing the boundaries of fan engagement and creating unforgettable moments. From intimate tours to massive benefit shows, these drops showcased the power of connecting directly with fans.
Let's take a look back at some of the standout drops that defined the year.
January Drops
🎤 Japanese Breakfast announces Melancholy Tour
Japanese Breakfast kicked off the year with the announcement of their highly anticipated Melancholy Tour. The indie rock sensation, led by Michelle Zauner, used Laylo to connect with fans and share the tour dates, creating buzz around what would become one of the year's most talked-about touring experiences. The drop resonated with fans who had been eagerly awaiting new live performances from the band.
40% of fans who RSVP'd for presale also clicked through to pre-order or pre-save the new album.
🎪 Slander & NGHTMARE Unite for LA Fire Benefit
In a powerful display of community support, electronic music heavyweights Slander and NGHTMARE came together to organize a benefit show for LA fire relief efforts. The drop brought the bass music community together for an important cause, with proceeds going directly to support those affected by the fires. The event showcased how drops can be more than just announcements: they can be catalysts for positive change and community action.
February Drops
🎸 Lucy Dacus rolls out Forever is a Feeling UK/EU Tour
Lucy Dacus brought her introspective indie rock to European shores with the announcement of her Forever is a Feeling Tour across the UK and EU. The beloved singer-songwriter used Laylo to roll out the tour dates to her dedicated fanbase, who were thrilled at the opportunity to experience her emotionally resonant performances live. The drop marked another milestone in Dacus's growing international presence.
🎭 Nate Bargatze Announces 2026 Comedy Cruise
Comedian Nate Bargatze took fan experiences to new waters with the announcement of his 2026 Comedy Cruise. The drop offered fans a unique opportunity to enjoy comedy on the high seas, combining Bargatze's signature clean humor with an unforgettable vacation experience. Nate has seen massive success running his Nateland Comedy Tour through Laylo; it's consistently been one of the most visited RSVP pages on the platform each and every month.
March drops
✨ Sabrina Carpenter Kicks Off UK Arena Tour
Pop sensation Sabrina Carpenter took her career to new heights with the launch of her UK Arena Tour. The drop signaled Carpenter's evolution from theater venues to major arenas, reflecting her meteoric rise in popularity. Fans across the UK rushed to secure tickets through Laylo, eager to witness Carpenter's dynamic performances and chart-topping hits in person.
🎵 GRiZ Announces Seven Stars Festival
Electronic funk maestro GRiZ revealed his ambitious Seven Stars Festival, a multi-day celebration of music, art, and community. The festival drop promised attendees an immersive experience featuring GRiZ's signature saxophone-infused electronic sound alongside a carefully curated lineup of artists. The announcement demonstrated how artists are creating their own festival experiences to connect with fans on a deeper level.
April Drops
⚡ Skrillex Surprises Fans with Secret Album via Email
In a groundbreaking move, electronic music pioneer Skrillex bypassed traditional release strategies and dropped a surprise album directly to fans via email through Laylo. This innovative approach rewarded his most dedicated followers with immediate access to new music, creating an intimate moment between artist and audience. The drop, which lit up the Internet and crashed Dropbox, exemplified the power of direct-to-fan communication and set a new standard for album releases.
🌊 FNGRS CRSSD + Chris Lake Sell Out Waterfront Park
The collaboration between FNGRS CRSSD and house music icon Chris Lake resulted in an instant sellout at San Diego's Waterfront Park. The drop brought together the best of house and techno, with fans eagerly snapping up tickets within hours of the announcement. The event's success highlighted the strong demand for curated electronic music experiences in iconic outdoor venues.
May Drops
🌍 Jessie Murph announces Worldwide Hysteria Tour
Rising star Jessie Murph announced her Worldwide Hysteria Tour, marking a major step in her rapidly ascending career. The young artist's raw vocals and emotionally charged performances had built a devoted following, and the tour drop gave fans across the globe the chance to experience her music live. The announcement demonstrated Murph's growing international appeal and solidified her status as one of 2025's breakout artists.
🎪 Outside Lands drops single day lineups and tickets
Outside Lands returned to Laylo for the 2025 festival. After some major teasers and sell outs in early Spring, they dropped single day tickets for fans who hadn't yet gotten in on the drop. By using Instagram DMs through Laylo, Outside Lands achieved a 140% click-through rate, demonstrating how direct messaging creates urgency and drives action. The subsequent new stage announcement maintained engagement throughout the summer, keeping the festival top-of-mind. This multi-touch approach showed how festivals can extend their sales window while building anticipation through updates that reward loyal fans who stayed connected.
June Drops
📱 Turnstile Gives Early Tour Access to Laylo Fan List
Hardcore punk band Turnstile rewarded their most engaged fans with early tour access through SMS notifications on Laylo. The drop strategy created a sense of exclusivity and urgency, with fans who had opted into text updates getting first dibs on tickets before the general public. This approach highlighted the effectiveness of SMS marketing in connecting with dedicated fan bases and ensuring real fans get priority access.
🦸 Comic Con Announces Early Bird Passes
The iconic Comic Con used Laylo to launch early bird passes for their highly anticipated convention. The drop gave superfans the opportunity to secure their spots before the general rush, ensuring that the most dedicated attendees could plan their ultimate Comic Con experience. The announcement generated significant buzz across social media as fans prepared for another year of celebrating comics, movies, gaming, and pop culture.
July Drops
🎶 sombr's EU/UK Presale is an Instant Sellout
Rising artist sombr announced their EU/UK tour through Laylo, and the response was overwhelming—tickets sold out instantly across all venues. The drop demonstrated the power of building anticipation with a dedicated fanbase, as sombr's atmospheric sound and captivating live performances had created massive demand. The instant sellout marked a career milestone for the artist and showed the effectiveness of direct fan communication in driving ticket sales.
🏔️ Tahoe Live Festival Expands to 3 Days
Tahoe Live made waves with the announcement of their expanded 3-day festival and stacked lineup. The drop revealed an impressive roster of artists set to perform against the stunning backdrop of Lake Tahoe, transforming the event into a multi-day destination experience. Fans rushed to secure their passes for what promised to be one of the summer's most scenic and sonically diverse festivals.
August Drops
📞 IDLES Drop Exclusive Pop-Up Show via Phone Booth
British punk rockers IDLES took guerrilla marketing to the next level by announcing a secret pop-up show through an actual phone booth. The innovative drop required fans to call a specific number to get details about the intimate performance, creating a treasure hunt-like experience that rewarded the most dedicated followers. The creative approach generated massive buzz on social media and demonstrated how artists are finding novel ways to create exclusive experiences.
🎊 Proper NYE Teases Lineup with Giveaway
Proper NYE built anticipation for their New Year's Eve celebration by launching a giveaway while teasing their upcoming lineup. The drop strategy created excitement and engagement as fans entered for a chance to win tickets while speculating about which artists would ring in 2026. The campaign showcased how events can build momentum through strategic reveals and fan incentives.
September Drops
💫 Ariana Grande Sells Out 10 London Shows in Minutes
Pop superstar Ariana Grande made headlines with the announcement of an unprecedented 10-show residency in London. The massive drop reflected Grande's enormous international appeal and gave UK fans multiple opportunities to experience her powerhouse vocals and spectacular production. The announcement sent shockwaves through the music industry and demonstrated the viability of extended artist residencies in major markets.
🎪 Laneway Festival Records Biggest On-Sale Ever
Australia's beloved Laneway Festival shattered records with their biggest on-sale in the festival's history. The drop featured a stellar lineup that resonated with indie and alternative music fans, resulting in unprecedented ticket sales. The success highlighted Laneway's continued relevance in the festival landscape and the strong appetite for carefully curated multi-genre music experiences.
October Drops
🌎 GUNNA Announces Wun World Tour
Atlanta rapper GUNNA unveiled his ambitious Wun World Tour, taking his distinctive melodic trap sound to stages across the globe. The drop generated massive excitement among hip-hop fans eager to hear tracks from his latest projects performed live. GUNNA's tour announcement demonstrated his status as one of rap's most in-demand live performers and his ability to draw crowds internationally.
🎟️ Kilby Block Party Early Bird Presale
Salt Lake City's Kilby Block Party rewarded early supporters with an exclusive presale, giving dedicated fans first access to tickets for the indie music festival. The drop strategy ensured that the most engaged community members could secure their spots before the general public, building loyalty and creating buzz ahead of the main on-sale. The approach highlighted the importance of treating core fans as VIPs.
November Drops
🎉 Robyn Announces NYE at Brooklyn Paramount
Swedish pop icon Robyn announced a special New Year's Eve performance at the historic Brooklyn Paramount, promising to ring in 2026 with her infectious dance anthems. The drop created instant demand for what would be one of the most coveted NYE tickets in New York City. Robyn's announcement demonstrated the enduring appeal of her music and her ability to create unforgettable party experiences.
🌅 Empire of the Sun Announce First Curated Festival
Electronic duo Empire of the Sun stepped into the festival space with the announcement of their first-ever curated festival experience. The drop promised fans an immersive journey into the band's theatrical universe, complete with their signature elaborate visuals and a handpicked lineup of artists. The announcement marked an exciting evolution for the band and offered fans a new way to experience their cosmic sound.
December Drops
✨ ROSALÍA Drops LUX Tour, Her Biggest Ever
Spanish sensation ROSALÍA closed out the year with her stunning LUX Tour, which achieved seven-figure sales and solidified her position as a global superstar. The drop showcased ROSALÍA's ability to transcend language barriers and cultural boundaries, with fans worldwide eager to experience her innovative blend of flamenco, pop, and experimental sounds. The tour's success capped off an remarkable year and demonstrated the power of artistic vision combined with strategic fan engagement.
🎁 Shambhala Festival Hosts 12-Day Bassmas Giveaway
Beloved bass music festival Shambhala spread holiday cheer with their epic 12-day Bassmas giveaway. The drop featured daily prizes and surprises for fans, building excitement throughout December while keeping the Shambhala community engaged during the off-season. The creative campaign demonstrated how festivals can maintain year-round connection with their audiences and build anticipation for the following summer.
Ready to Create Your Own Unforgettable Drop?
These standout moments from 2025 show what's possible when you connect directly with your fans. Whether you're an artist announcing your next tour, a creator launching a new experience, or an event building buzz for your festival, Laylo gives you the tools to make your drops count.
Start building your fanbase and creating memorable drops today. Join Laylo and turn your announcements into experiences your fans will never forget.
