In April, Team Sabrina launched on Laylo asking fans to DM a 🤎 to "get the 411."She earned extra points for being elusive and fomo-inducing - a special Laylo playbook!
The 411 was a new single titled “espresso”… They launched a drop so that fans could sign up to be the first to hear it!
They also enabled Laylo’s Spotify integration to capture follows & recurring presaves
Needless to say… the ‘Espresso’ drop was a success with over 2 BILLION streams in 2024.
After Sabrina performed on SNL in May, they launched their next campaign. A teaser drop telling fans not to miss out on what's next. Again, fans went crazy for the elusiveness and RSVPs soared.
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Sabrina announced her album by sending a message out to the tens of thousands of fans who had signed up for the ”🤎” and SNL drops.
Keeping the momentum going, she announced a US + Canada tour using a Multidrop which she embedded directly onto her website. Fans signed up for presale codes in droves, RSVPing for the 30+ shows.
Sabrina added a link to the Sabrina Carpenter Shop in the RSVP confirmation message for tour presale - an added touchpoint to drive pre-orders for her upcoming album release.
As an added bonus, by using Laylo's native Spotify presave feature within the multidrop, Sabrina was able to seamlessly collect followers on Spotify. Now, come August, thousands of happy concert-going fans will have Sabrina’s album presaved already!
Team Sabrina also posted a series of FAQ's to eliminate any potential confusion regarding the presale / on-sale, which used Laylo's unique codes feature to prevent scalpers.
Come on-sale day, fans received their presale codes by 10am local time and Sabrina ended up selling out every stop on her tour!
1M+ fan list growth
50% reduction in scammers and bots vs Ticketmaster
Sold out instantly during presale
