Drop your schedule like Outside Lands Festival

Outside Lands is a music festival held annually in San Francisco’s Golden Gate Park. It hosts over 200,000 attendees every year and holds a special place in the heart of Bay Area culture.

The Lineup Announce

Three years in a row, Outside Lands has leveraged Laylo's Instagram integration to drive thousands of sign ups through an IG story ahead of their lineup drop.

They posted a single CTA on their story & fans immediately began replying.
In less than 24 hours, thousands of fans RSVP’d directly through Instagram to get notified.

The ticket drops

When 3-day tickets dropped, Outside Lands automatically sent the lineup directly to the DM inbox of their fans. After selling out fast, they later sent their opt-ins link to get in on single day ticket sales.

Outside Lands also used Laylo to promote Night Show pop up events, and message eventgoers festival updates like the announcement of a new stage.

Results

139% of fans who received the link via Laylo clicked through to buy Single Day tickets. Outside Lands Festival also sent festival updates to their Laylo list and received a 193% CTR.

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