LA Comic Con kicked off their campaign with a giveaway drop where fans could enter to win $1,500 to spend at L.A. Comic Con.
They also teased a drop for fans eager to get updates on tickets. This led to an exclusive list that they could target once tickets go live.
L.A. Comic Con also used Laylo’s Instagram integration.
They posted a clear CTA on their story & fans immediately began replying to RSVP.
Laylo drops can be added to any link-in-bio tool. The Comic Con team added the drop for ticket alerts and the giveaway drop to their Linktree as another path to organically collect signups.
Within the first week, thousands of fans RSVP’d through Instagram DMs, the website, and Linktree.
43% of visitors RSVPed for early bird passes, showing strong early demand.
Their link in bio was the #1 source of fan acquisition, with 1 in 3 RSVPs coming through Linktree x Laylo (now fully integrated!).
Based on enriched data from Laylo’s ecosystem, 58% of fans on their list are likely ticket buyers, signaling a highly engaged audience primed for future drops.
43% of visitors RSVPed for early bird passes
1 in 3 of fans signed up through their link in bio using Linktree x Laylo
58% of fans on their list are likely ticket buyers
