Instagram DMs

BLOND:ISH turned an 11-week Ibiza residency into an owned fan list by flipping the giveaway model entirely... and Instagram x Layo did all the work.

February 23, 2026

Shambhala Music Festival

Captured thousands of fan phone numbers in 2 days

Build an SMS list from scratch like Shambhala Music Festival

Canada's largest independent EDM festival grew their SMS list from zero to thousands in 48 hours. Here's how.

February 3, 2026

Alabama Shakes

captured fan data for routing via tour teasers

Tease a comeback tour like Alabama Shakes

Eight years after their last show, Alabama Shakes built momentum around their return and used Laylo's Instagram integration to capture fan contact info and see where demand was the strongest.

January 25, 2026

sombr

sold out every stop in pre-sale

Sombr turns Instagram hype into owned fan data ahead of tour drop

With global momentum building fast, Sombr used Laylo to turn Instagram hype into owned fan data ahead of his tour drop. By capturing demand before presale, his team fueled instant sellouts, venue upgrades, and added shows across the EU and UK.

December 19, 2025

Cooper Alan

Instagram x Laylo is #1 fan list growth hack

How Cooper Alan Turned Release Hype Into Fans, Streams, and Sales

Cooper went into his latest release cycle with strong social engagement and a hungry fanbase. He used Laylo to turn that attention into an owned audience he can reach anytime, while lifting presaves, first-day streams, merch sales, and ticket conversions.

November 21, 2025

Jason Aldean

Engage Listeners and Drive Streams like Jason Aldean

Country superstar Jason Aldean drives fan list growth through IRL giveaways and creative digital campaigns.

October 29, 2025

All Time Low

Best on-sale day ever in 22-year career

How All Time Low used voicemail to drive their best on-sale day ever

All Time Low recorded their best on-sale days to date across North America and the UK/EU for their EVERYONE’S TALKING tour. Using a voicemail teaser, Instagram RSVPs, and Laylo’s Touring Suite, the band turned fan hype into presale demand.

October 21, 2025

Instagram DMs

From merch to music to lineups, explore how top creators use the #1 drop platform to launch what’s next.

Run a viral giveaway like BLOND:ISH and Pacha Ibiza

Build an SMS list from scratch like Shambhala Music Festival

Tease a comeback tour like Alabama Shakes

Sombr turns Instagram hype into owned fan data ahead of tour drop

How Cooper Alan Turned Release Hype Into Fans, Streams, and Sales

Engage Listeners and Drive Streams like Jason Aldean

How All Time Low used voicemail to drive their best on-sale day ever

Drive hype and sell out your next tour

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