Jason runs guitar giveaway drops that he promotes across venues nationwide, driving tens of thousands of fan signups. These campaigns don’t just build hype - they grow Jason’s fan database and strengthen his direct connection with listeners everywhere he performs.
He also makes it effortless for fans to join. He uses QR codes on venue screens and Laylo’s Instagram DM/SMS keywords that allow fans to DM him “win” on Instagram or text “win” to his number to enter instantly.
Once fans enter the giveaway, they’re automatically added to Jason’s list - giving him a direct line to connect with them for future releases, tours, and campaigns.
Giveaways don’t just have to be about physical items. Jason got creative with Laylo’s Multidrop feature, running an interactive campaign that linked mood-based keywords to custom playlists. Fans could DM Jason words like “love,” “party,” or “heartbreak” and instantly receive a personalized playlist curated from his catalog.
While the experience felt conversational and fun, it didn’t only delight fans - it drove Spotify follows + presaves, as well as deep catalog streams all in the background.
These campaigns show how Jason uses Laylo to bridge the gap between massive audiences and meaningful one-on-one connection - turning digital engagement into real-world fan loyalty.
IRL events are #2 fan acquisition channel
Over 40% of fans are likely merch buyers
