Ahead of the his latest album release, Cooper posted a teaser to Instagram and asked fans to comment or DM the keyword “snippet.” With Laylo’s Instagram DM and Comment Automations, anyone who engaged received an exclusive preview and a one-click sign up flow.
Every comment and DM became a new phone number or email for Cooper’s list. This turned a single social post into a scalable fan acquisition funnel, capturing thousands of high-intent fans and delivering content automatically - freeing Cooper’s team from any manual outreach or individual responses.
Instagram is now Cooper's #1 acquisition channel. Read on to discover how it helped fuel more growth.
In addition to teasing snippets and exclusive previews, Cooper ran standard presave drops through Laylo to maximize first-day streams for his recent releases. When he announced a recent single, he shared a Laylo presave drop with fans, who clicked through to presave the track in just a few taps.
Cooper generated 40,000 presaves, which helped the project debut at #1 on the Country iTunes Album Chart over release weekend and fueled fan list growth, turning Instagram followers into an owned audience that lives in Laylo.
On release day, Laylo automatically sent those fans a message with a direct link to the live song right when it dropped. By reminding fans at the exact moment the track went live, Cooper drove a surge in first-day streams and strengthened performance on Release Radar and other key Spotify placements.
Every time Cooper runs a presave with Laylo, he grows a segment of fans who have “forever presaved.” This gives him ongoing permission to drop new Spotify and Apple Music releases straight into their libraries.
On album release day, Cooper surprised fans with a 50% merch offer through Laylo. Using Laylo’s Shopify integration, he can target fans based on what they’ve already bought (or haven’t bought yet), sending the right offer to the right people - like first-time buyers, repeat customers, or fans who’ve only ever streamed.
With Laylo, Cooper also launched his first physical CD. He sent a targeted drop to his most engaged fans, who were able to purchase in just a few taps. The initial run of CDs sold out within the first 30 minutes, and the team has now sold more than 1,500 CDs through Laylo campaigns.
On top of that, Laylo tracks the revenue from every message he sends (merch-related or not), so Cooper can clearly see both the direct and indirect ROI his drops are driving.
Cooper tapped into Laylo’s Multidrop feature to promote his tour and drive fans directly to ticket links.
On top of that, he used precise geoblasts to hit fans in the right cities with the right info - new show announcements, venue upgrades, low-ticket warnings, and last-minute pushes. This geo-segmentation helped pack out rooms without over-messaging anyone, and made fans feel like Cooper genuinely knew them because every message was clearly tailored to their city and show.
Cooper also runs Laylo-powered giveaways that fans can enter through Instagram. Each campaign brings in thousands of new contacts and rewards the fans who pay closest attention.
Beyond just numbers, these kinds of giveaways create real fan loyalty and excitement for a once-in-a-lifetime opportunity. They plug fans into Cooper’s list well past the contest itself. Once they enter, they’re now opted in to hear from him directly - and because the experience feels special and high-value, they’re more likely to stick around, keep opening his messages, and stay tuned in for future drops, shows, and releases.
Cooper keeps his fanbase warm and engaged through Laylo’s messaging features, sending fun conversational notes, exciting updates, exclusive content, and targeted messages based on fan behavior - all in his own voice. By leaning into authenticity and timing messages to the right fans at the right moment, he builds trust, boosts open rates, drives long-term retention, and steadily converts casual listeners into superfans.
Cooper now has a direct line to his most engaged fans, and every campaign builds on the last.
By using Laylo to power Cooper Alan’s presave and merch campaigns, the team generated 40,000 presaves by album release day, helping propel the project to the #1 spot on the Country iTunes Album Chart during release weekend. In addition, they also captured thousands of fans from Instagram for Cooper's fan list.
Laylo also supported the launch of Cooper’s first physical CD. The initial run sold out within the first 30 minutes, and the team has since sold more than 1,500 CDs, driven by highly engaged fans responding to Laylo drops.
Cooper uses Laylo to run his releases, merch, touring, and giveaways in one place, and to build a fanbase he truly owns.
40,000 album presaves generated by release day
1 on the Country iTunes Album Chart during release weekend
1,500+ CDs sold using Laylo-powered drops
