Shambhama Music Festival's 2026 lineup sold out instantly, but the team wanted a way to nurture fans throughout the festival cycle. They decided to build out their SMS list for the first time using Laylo's Instagram integration.
As part of their annual 12 Days of Bassmas holiday campaign, Shambhala announced a giveaway for two tickets to the 2026 festival on Instagram.
To enter, fans:
Bonus entries rewarded fans who shared the post to their stories, expanding reach while keeping the opt-in friction low.
Using Laylo’s Instagram comment automation, every commenter received a DM with a verified SMS signup link, turning social engagement into a compliant, owned audience.
Shambhala paired a high-intent prize with a simple, native flow. Fans were already commenting, tagging friends, and sharing festival content. Opting into SMS felt like a natural next step, not a marketing ask.
By routing all entries through an official Laylo link, the team avoided scammers and ensured a clean (and verified!) subscriber list.
Even when you’re sold out, you can turn fan excitement into long-term momentum by designing drops that capture owned data.
Built an entirely new SMS list from scratch in 2 days
Converted 30%+ of Instagram commenters into SMS subscribers
Created a direct fan channel independent of social algorithms
