Capturing fans from Instagram
BLOND:ISH is the first female to ever geta season-long Abracadabra residency at Pacha Ibiza. Instagram is her #1 fan acquisition channel, so iher team built something that put that existing audience to work.
The mechanic: the comment with zero likes, zero replies, and zero engagement wins. Every week for 11 weeks, one fan walked away with flights, hotel, and backstage tickets to Pacha Ibiza. BLOND:ISH shared on Instagram:
Win a Trip to Ibiza for 2 🍒 Every Week for 11 Weeks to come to Abra Wednesdays @ Pacha Ibiza
the 18 year ‘house music obsessed’ me never thought in a million years i would ever get an ibiza residency, it’s only something i dreamed of. but here we are. so i wanna give back, this is for the dreamers - BLOND:ISH
To enter:
1️⃣ Comment on this post
2️⃣ Follow @blondish & @welcometoabracadabra & @pachaofficial
3️⃣ RSVP to my DM (advance ticket purchase = extra chance to win)
Driving direct sales to the residency at Pacha
Alongside the giveaway, BLOND:ISH's team set up a Laylo drop page for the residency featuring 11 individual Wednesday dates at Pacha, May through July, each with its own RSVP. Fans could pick the specific date they wanted to attend and lock in their interest before tickets went on sale.
More than 50% of fans converted, and those fans were also driven to buy or listen to her album "Never Walk Alone" and sign up for Spotify Pre-saves.
When tickets went live, fans who RSVPed received an automated message with a link to purchase directly on Pacha's site.
That's the power of building your owned audience: your most engaged fans, who already raised their hands, get it first.
Results
BLOND:ISH blew her first Ibiza residency out of the park, and this year, she's back for more!
From a single Instagram giveaway, she drove 304K comments on a single post. Eleven winners, eleven trips to Ibiza. And a new direct line to the fans who showed up every week, ready for the next drop.
304K comments on a single giveaway post
11 weeks, 11 winners... one trip to Ibiza each
Instagram followers converted to an owned fan list
