All case studies
CRSSD turned lineup teasers into a high-intent list, then timed reminders to convert. They kept fans engaged even after selling out weekend passes with artist collabs and a citywide scavenger hunt.
September 8, 2025
Zac Brown Band built momentum leading up to their Sphere announcement with merch drops and IRL fan activations, capturing thousands of new fan list sign-ups and selling out every presale show.
September 4, 2025
Rolling Loud used Laylo to turn their California livestream into a high-converting fan funnel, running a giveaway and embedding a signup form on YouTube and their site to capture 25,000+ fans with a 75% conversion rate.
July 17, 2025
Comic Con is an annual three-day convention where over 100k attendees come to celebrate geek culture and entertainment across comics, film, anime, and pop-culture.
Outside Lands is a music festival held annually in San Francisco’s Golden Gate Park. It hosts over 200,000 attendees every year and holds a special place in the heart of Bay Area culture.
July 15, 2025
Chris Lake and FNGRS CRSSD each ran their own drops for a San Diego show, but used Laylo’s collab feature to grow their lists together and reach more fans. The result was a coordinated, high-converting campaign.
July 9, 2025
Offer fans a list of options on a Drop page. Perfect for tours and live events.
