Tease the lineup to build the list

CRSSD teased the lineup and invited fans to sign up for the reveal and presale.

• 60%+ of visitors signed up for lineup alerts
• Lineup drop messages drove a 64% click-through rate
• Fans could reply “PRESALE” to join the presale list directly from the lineup message
• Signups showed intent. 53% later presaved the promoter’s FNGRS CRSSD Spotify playlist

Alumni early access

CRSSD gave returning fans a head start. About 50% of alumni visitors RSVP’d, and the go-live reminder produced 189% click volume, indicating strong repeat interest.

Keep momentum moving with artist Collabs, additional ticket drops, & more

During presale registration, Laylo surfaced a Collabs carousel that highlighted headliners like Empire of the Sun and John Summit right in the thread. Fans discovered artists as they signed up, which kept the conversation warm between RSVP and on-sale.

Release additional tickets to the most engaged

After three-day passes sold out, CRSSD opened a second-chance opt-in for single-day tickets. Fans dropped their phone numbers to get first notice. As the event neared, CRSSD texted this list first and the single-day batch sold out quickly again. This prioritized loyal fans and created a clean re-engagement moment for future drops.

Throw a city scavenger hunt

In the weeks leading up to the festival, CRSSD is running a citywide hunt: “We’re dropping exclusive artist items and tickets around San Diego. Sign up for hints.” The first pickup was a Lane 8 vinyl at Spin Nightclub. The hunt gave CRSSD fresh content to promote on digital channels even with a fully sold-out lineup.

Leverage CRSSD Fest’s playbook

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1. Tease the lineup and capture RSVPs across Instagram, Stories, and SMS keywords
2. Offer alumni early access to reward loyalty and lift engagement
3. Send time and code to RSVPs, then schedule a go-live reminder to convert
4. Use Collabs to spotlight artists during registration and keep interest high
5. Build second-chance opt-ins for new ticket waves and re-engage your list
6. Extend the story with multi-drop pages and interactive stunts like scavenger hunts

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