North America

All Time Low recorded their best on-sale days to date across North America and the UK/EU for their EVERYONE’S TALKING tour. Using a voicemail teaser, Instagram RSVPs, and Laylo’s Touring Suite, the band turned fan hype into presale demand.

October 28, 2025

EMPIRE

drove 33K fan RSVPs to EMPIRE 15

How EMPIRE Celebrated 15 Years with Shaboozey, 20K Fans

When EMPIRE turned 15, the record label wanted to celebrate in a way that reflected its culture: by giving back to fans and the city that shaped it. What started as a free concert became a masterclass in fan list growth.

October 20, 2025

CRSSD Fest

Presale sold out in two hours

Sell out your festival presale in two hours like CRSSD Festival

CRSSD turned lineup teasers into a high-intent list, then timed reminders to convert. They kept fans engaged even after selling out weekend passes with artist collabs and a citywide scavenger hunt.

September 23, 2025

Zac Brown Band

grew list to 250K+ merch buyers

How Zac Brown Band Grew their Fan List Before Sphere

Zac Brown Band built momentum leading up to their Sphere announcement with merch drops and IRL fan activations, capturing thousands of new fan list sign-ups and selling out every presale show.

October 7, 2025

Rolling Loud Festival

Drop a giveaway on livestream like Rolling Loud Festival

Capitalize on your Livestream like Rolling Loud Festival

Rolling Loud used Laylo to turn their California livestream into a high-converting fan funnel, running a giveaway and embedding a signup form on YouTube and their site to capture 25,000+ fans with a 75% conversion rate.

July 18, 2025

Outside Lands

139% CTR on single day tickets

Drop your schedule like Outside Lands Festival

Outside Lands is a music festival held annually in San Francisco’s Golden Gate Park. It hosts over 200,000 attendees every year and holds a special place in the heart of Bay Area culture.

July 18, 2025

Mitski

45%+ of RSVPs clicked to buy

Drop presale tickets like Mitski

Mitski used Laylo to tease fans and collect signups during her campaign for her national tour and seventh studio album, The Land Is Inhospitable and So Are We.

October 3, 2025

Chris Lake + FNGRS CRSSD

Artist + promoter teamed up, sold out

Drop a collab like Chris Lake and FNGRS CRSSD

Chris Lake and FNGRS CRSSD each ran their own drops for a San Diego show, but used Laylo’s collab feature to grow their lists together and reach more fans. The result? 12,000 tickets in a single day, a sold out Waterfront Park, and stacked waitlist.

December 5, 2025

Skrillex

Lit up the Internet with surprise album drop

Drop a surprise album like Skrillex (aka Sonny Moore)

Skrillex lit up the internet by emailing fans his new album before it hit DSPs. He used Laylo to build hype and capture fan signups ahead of the drop.

July 22, 2025

North America

How All Time Low used voicemail to drive their best on-sale day ever

How EMPIRE Celebrated 15 Years with Shaboozey, 20K Fans

Sell out your festival presale in two hours like CRSSD Festival

How Zac Brown Band Grew their Fan List Before Sphere

Capitalize on your Livestream like Rolling Loud Festival

Drop your schedule like Outside Lands Festival

Drop presale tickets like Mitski

Drop a collab like Chris Lake and FNGRS CRSSD

Drop a surprise album like Skrillex (aka Sonny Moore)

Drive hype and sell out your next tour

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