All case studies
Rolling Loud used Laylo to turn their California livestream into a high-converting fan funnel, running a giveaway and embedding a signup form on YouTube and their site to capture 25,000+ fans with a 75% conversion rate.
July 18, 2025
Outside Lands is a music festival held annually in San Francisco’s Golden Gate Park. It hosts over 200,000 attendees every year and holds a special place in the heart of Bay Area culture.
Mitski used Laylo to tease fans and collect signups during her campaign for her national tour and seventh studio album, The Land Is Inhospitable and So Are We.
Chris Lake and FNGRS CRSSD each ran their own drops for a San Diego show, but used Laylo’s collab feature to grow their lists together and reach more fans. The result was a coordinated, high-converting campaign.
Skrillex lit up the internet by emailing fans his new album before it hit DSPs. He used Laylo to build hype and capture fan signups ahead of the drop.
July 22, 2025
Offer fans a list of options on a Drop page. Perfect for tours and live events.
