All case studies
All Time Low recorded their best on-sale days to date across North America and the UK/EU for their EVERYONE’S TALKING tour. Using a voicemail teaser, Instagram RSVPs, and Laylo’s Touring Suite, the band turned fan hype into presale demand.
October 28, 2025
When EMPIRE turned 15, the record label wanted to celebrate in a way that reflected its culture: by giving back to fans and the city that shaped it. What started as a free concert became a masterclass in fan list growth.
October 20, 2025
CRSSD turned lineup teasers into a high-intent list, then timed reminders to convert. They kept fans engaged even after selling out weekend passes with artist collabs and a citywide scavenger hunt.
September 23, 2025
Zac Brown Band built momentum leading up to their Sphere announcement with merch drops and IRL fan activations, capturing thousands of new fan list sign-ups and selling out every presale show.
October 7, 2025
Rolling Loud used Laylo to turn their California livestream into a high-converting fan funnel, running a giveaway and embedding a signup form on YouTube and their site to capture 25,000+ fans with a 75% conversion rate.
July 18, 2025
Outside Lands is a music festival held annually in San Francisco’s Golden Gate Park. It hosts over 200,000 attendees every year and holds a special place in the heart of Bay Area culture.
Mitski used Laylo to tease fans and collect signups during her campaign for her national tour and seventh studio album, The Land Is Inhospitable and So Are We.
October 3, 2025
Chris Lake and FNGRS CRSSD each ran their own drops for a San Diego show, but used Laylo’s collab feature to grow their lists together and reach more fans. The result was a coordinated, high-converting campaign.
Skrillex lit up the internet by emailing fans his new album before it hit DSPs. He used Laylo to build hype and capture fan signups ahead of the drop.
July 22, 2025
Offer fans a list of options on a Drop page. Perfect for tours and live events.
