How Zac Brown Band Grew their Fan List Before Sphere

Zac Brown Band built momentum leading up to their Sphere announcement with merch drops and IRL fan activations, capturing thousands of new fan list sign-ups and selling out every presale show.

September 4, 2025

56X your fan list like The Beaches

The Beaches turned Laylo into a fan list growth engine, converting presales, merch drops, and giveaways into opt-in moments. The band grew their email list 300% in just 30 days and 56× growth in two years, ahead of a new album and tour.

July 28, 2025

Aminé & New Balance Sneaker Lottery

Aminé teamed up New Balance to drop The Mooz 610, a sneaker with shades of brown and banana yellow, in reference to the Aminé’s Club Banana label.

July 17, 2025

Drop exclusive merch for your tour like Victoria Monét

Victoria Monét enhanced her album rollout using Laylo to drive ticket sales, drop official merch and push the vinyl for JAGUAR II.

July 17, 2025

Drop your schedule like Outside Lands Festival

Outside Lands is a music festival held annually in San Francisco’s Golden Gate Park. It hosts over 200,000 attendees every year and holds a special place in the heart of Bay Area culture.

July 15, 2025

Drop sneakers like Wu-Tang Clan x Nike

Wu-Tang Clan collaborated with Nike once again to bring back their iconic yellow and black Dunks, originally released in 1999 as a limited-edition collector's item with only 36 pairs sold to the public.

July 14, 2025

drop a tour like So and So

July 8, 2025

Drop underplays & a tour like Jack White

Jack White's team used Laylo's platform to first launch a series of exclusive underplay shows, gathering valuable fan data that later powered the successful launch of his full tour

July 3, 2025