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The drop was marketed as “Mooz Lottery.” Aminé and New Balance used Laylo to give fans a fair chance at getting the sneakers vs losing out to bots and resellers.
Aminé and New Balance created a landing page and embedded the Laylo widget to collect phone numbers! https://clubbanana.com
They customized the colors of the drop widget to mirror the shoes.
Aminé posted a trailer to promote the lottery and direct fans to his link in bio to RSVP at clubbanana.com
After waiting all weekend, the lottery winners were chosen!
Not only was the drop successful and the sneakers sold out, but Aminé was able to build a direct line of communication with thousands of fans who already expressed interest in buying merch.
On the drop day, all of them received a text with a link to even more merch! Fans who missed out on the shoes were still able to FOMO into hoodies, shirts, socks and stickers.
Sold out drop
Thousands of new fans joined Aminé's list
