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Victoria Monét exploded with a few viral singles like “On My Mama” all leading up to the release of her summer album, JAGUAR II.
She used Laylo to capitalize the attention around the JAGUAR II rollout and build a list of close fans that she could reach directly.
In July, Victoria created a multidrop to announce her 23 stop tour for JAGUAR II. This first wave of signups drew in thousands of phone numbers and emails with fans segmented by cities.
She notified all of these fans about presale tickets and the general sale driving direct sales.
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Two months later, she reached out to the same list with a link to pre-order the JAGUAR II vinyl. This was the first time that she gave her Laylo fans exclusive access before everyone else.
Her Laylo fans also got first dibs on JAGUAR II merch when she announced it to tens of thousands of fans.
Using Laylo’s Shopify integration, Victoria Monét tracked the immediate impact and ROI of her text blast.
She knew how many fans clicked through to her store (48% CTR) and how much revenue came directly from the SMS promotion.
103% of fans signed up for the merch drop
48% of RSVPs shopped when it dropped
