Laylo

Playbook: Music

1

Create a pre-release Drop on Laylo

Get Started in 30 seconds ➜

2

Share the Drop link on socials (Instagram, etc.)

Fans can RSVP via SMS, Email, FB Messenger, and more

3

Create a reward for the first fans who RSVP

We see 50% better conversion when rewards are offered

4

Customize your messaging

Change the message fans see when they RSVP and when the release is live

5

Check your analytics

See all the data on your fans: locations, acquisition channels, etc.

6

Prosper

All fans will get notified the second your release drops

Case Study: OSTON drives engagement for her upcoming single with Laylo

How she got almost 4000 fans RSVPd for her upcoming release
oston

Artists today know building hype for a song is a key to success when it’s released.

2 weeks prior to drop, OSTON, an up and coming independent artist, began building hype for her upcoming single, “Lie About You”. She posted a short, but extremely catchy clip of her and her friend singing the song on Tik Tok, and it began going viral.

The top comment on the video was “Somebody please remind me when this is released!”. Luckily, OSTON used a Laylo link in her bio, a landing page to her upcoming song where fans could RSVP via text, email, or Facebook to get the song link as soon as it was out.

In 2 weeks, OSTON got over 3500 RSVPs on the drop. On Drop day, all 3500 fans were sent the song link. OSTON was placed in New Music Friday and several other flagship Spotify playlists. The song garnered over 18k streams on the first day, and is now her most popular song at 400k streams.

In addition, 2900 fans opted in to get future updates from OSTON, so whenever she releases another song, merch, show, etc. she is able to send a direct message to all those superfans. Most recently, she sent a message to all fans who RSVPd a message thanking them for the success of the song with a 10% coupon off her merch store.


Playbook: Merchandise

1

Create a pre-release Drop on Laylo

Get Started in 30 seconds ➜

2

Share the Drop link on socials (Instagram, etc.)

Fans can RSVP via SMS, Email, FB Messenger, and more

3

Create a reward for the first fans who RSVP

We see 50% better conversion when rewards are offered

4

Customize your messaging

Change the message fans see when they RSVP and when the release is live

5

Check your analytics

See all the data on your fans: locations, acquisition channels, etc.

6

Prosper

All fans will get notified the second your release drops

Case Study: Jack Carden drives engagement for his upcoming merch drop with Laylo

How he got $1000 in sales per minute when his merch dropped
jack carden

Graphic Artists today know building hype for a merch drop is a key to success when it’s released.

2 weeks prior to drop, Jack Carden, an up and coming graphic artist from New Zealand, began building hype for his upcoming merch drop. Jack began hyping up the limited merch drop by posting on Instagram and Tiktok.

Jack used a Laylo link in his bio, a landing page to his upcoming merch where fans could RSVP via text, email, or Facebook to be the first to access the merch.

In 2 weeks, Jack Carden got 1600 RSVPs on the drop. On Drop day, all 1600 fans were sent the link to the merch. In the first minutes of the merch drop, Jack garnered over $1k in sales/minute and had over 500 people shopping. He was also able to send a follow up message to those fans a few hours before the merch ran out to drive more last minute sales.

1560/1600 fans opted in to get future updates from Jack, so whenever he releases more merch, videos, etc. all those fans will be notified again.


Playbook: Free Events/Streams

1

Create a pre-release Drop on Laylo

Get Started in 30 seconds ➜

2

Share the Drop link on socials (Instagram, etc.)

Fans can RSVP via SMS, Email, FB Messenger, and more

3

Create a reward for the first fans who RSVP

We see 50% better conversion when rewards are offered

4

Customize your messaging

Change the message fans see when they RSVP and when the release is live

5

Check your analytics

See all the data on your fans: locations, acquisition channels, etc.

6

Prosper

All fans will get notified the second your release drops

Case Study: Mari drives viewership for her Livestream with Laylo

How she got thousands of viewers to her Twitch livestream
mari

Livestreams are the new norm, but fans get lost in the announcements.

2 weeks prior to the drop, Mari, a popular Youtube/Twitch gamer began promoting an upcoming livestream, an epic gamenight with the cast of WarriorMax.

Traditionally, Mari would post the announcement of an upcoming stream and hope that fans would remember when it is. This time, she used Laylo so fans could RSVP and get a text/email as soon as the stream was live. All fans who RSVP'd via email also had the event added to their calendars.

Mari got hundreds of fans RSVP'd from Twitter alone, and all fans were notified as soon as the stream started.


Playbook: Ticketed Events

1

Create a pre-release Drop on Laylo

Get Started in 30 seconds ➜

2

Share the Drop link on socials (Instagram, etc.)

Fans can RSVP via SMS, Email, FB Messenger, and more

3

Create a reward for the first fans who RSVP

We see 50% better conversion when rewards are offered

4

Customize your messaging

Change the message fans see when they RSVP and when the release is live

5

Check your analytics

See all the data on your fans: locations, acquisition channels, etc.

6

Prosper

All fans will get notified the second your release drops

Case Study: QUIX drives sales for his upcoming tour with Laylo

How he got 2000 fans signed up for the ticket drop
quix

Artists and Promoters today know building hype for a tour is a key to successful ticket sales.

4 days prior to presale ticket sale, QUIX, an electronic producer from New Zealand, began building hype for his upcoming tour. QUIX began promoting the ticket presale date by posting on Twitter, Instagram, and Facebook.

QUIX used a Laylo link in his bio and Instagram story, a landing page for the tour where fans could sign up to get first access to presale tickets. He also imported a 1000 person email list into Laylo.

He gave these 2000 fans early access to the tickets, and messaged them again when general tickets were on sale.


Playbook: NFTs

1

Create a pre-release Drop on Laylo

Get Started in 30 seconds ➜

2

Share the Drop link on socials (Instagram, etc.)

Fans can RSVP via SMS, Email, FB Messenger, and more

3

Create a reward for the first fans who RSVP

We see 50% better conversion when rewards are offered

4

Customize your messaging

Change the message fans see when they RSVP and when the release is live

5

Check your analytics

See all the data on your fans: locations, acquisition channels, etc.

6

Prosper

All fans will get notified the second your release drops

Case Study: ODESZA drives sales for their NFT with Laylo

How they sold out $1.5m in NFT sales in minutes.
odesza

NFTs are blowing up. And it’s all about hype.

2 weeks prior to the drop, ODESZA, an A-list grammy nominated producer duo, began building hype for their upcoming NFT. ODESZA promoted the release on their social channels with a preview of the asset.

ODESZA used a Laylo RSVP embed on their website which was linked in their bio and Instagram stories. The RSVP button let fans sign up to get a text/email/fb message when the NFT was live. This is key because the NFTs were only available for a short window of time, so it was critical that fans got there in time.

In 2 weeks, ODESZA got 2700 RSVPs on the drop. On Drop day, all 2700 fans were sent the link to the NFT (Nifty Gateway). In the first minutes of the drop, ODESZA sold out more than $1.5m worth.

2200/2700 fans opted in to get future updates from ODESZA, so whenever they release more merch, videos, etc. all those fans will be notified again.



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