

NITO provides education, advocacy, and networking resources that help independent artists, agents, and managers navigate the industry and grow their careers.

Pair NITO's industry resources with Laylo's fan data tools to target the right markets, sell more tickets, and prove ROI on every release and tour.



End-to-end tour rollout strategy leveraging Laylo’s touring suite. Helping you get from “announce” to “sold out”.


Auto-generate high-converting drop landing pages–7x more effective than traditional pages.


Send messages by location, signup method, drop engagement, and more


Set up multi-channel messaging flows across SMS, email, IG DMs, and WhatsApp.


Develop 360° strategies to grow your Laylo list & engage your fans.


Send the same message to fans across SMS, email, and Instagram DMs. Write it once and send it everywhere.
Join the community of independent artists, agents, and managers with access to education, advocacy, and industry resources to grow your career.