Russ
Just now

Drop new music and a tour like Russ

After dropping a successful and critically acclaimed album in 2023, Russ kept his foot on the gas. With the new year coming up, the prolific rapper let his fans know that everything from new music, to merch, to shows was coming in hot for 2024.

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Russ World

Russ invited his fans to join his community, which he called Russ World, aka Laylo to be the first to know all things Russ.

He kept the experience super simple by doing a clean embed of his Laylo widget on his website russworld.com. With nothing else on the page the site was focused on solely driving sign ups.

Collecting sign ups and sending snippets

He then hopped on Instagram to let fans know his big plans for 2024. He added russworld.com to his link in bio but also used Laylo’s IG DM feature to auto enroll fans into Russ World for updates directly in their DMs.

Watch the clip below to see how Russ explains Laylo to his fans!

Russ didn’t waste any time. Once fans signed up, he immediately let them know the title of his first single in 2024 - strategically rewarding them for joining Russ World.

On NYE he kept the momentum going and reminded fans that a snippet of his new song “Drives” was coming soon, along with with an exclusive presale tour announcement.

It Was You All Along Tour

After a few months of slowly building a list of eager fans, he announced his first stadium tour called It Was You All Along. Russ World fans were the first to know how to get early access to tickets before GA.

Russ used Laylo’s Multidrop feature and embedded it onto russworld.com. From there fans could sign up to be the first to get access to presales.

Results

Timing was everything. Russ launched his Laylo right before the start of the new year and timed it perfectly with a series of new music drops to spark hype and motivate fans to sign up. This kept an organic flow of tens of thousands of fans and also set the expectations for how Russ World will work. Catch the video below of Russ explaining how this significantly impacted ticket sales!

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50K+ fans joined Russ World, launched  via Laylo embeds, IG DMs, and russworld.com.

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Tour presale sold out in minutes: Early access exclusively for Russ World members.

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Thousands joined via Instagram DMs, auto-enrolled using Laylo’s DM reply feature.

Ready to drop like Russ?

Whether you’re teasing a new single, launching a tour, or dropping exclusive merch, Laylo helps you turn fan hype into real action.

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