Rosalía's album LUX debuted with 42 million Spotify streams in its first 24 hours, the biggest single-day debut by a Spanish-speaking woman artist on the platform. The blend of flamenco, pop, and classical influences, recorded with the London Symphony Orchestra and featuring collaborators like Björk, created massive global demand. Her team needed a presale infrastructure that could capture that energy and convert it into ticket sales across multiple continents.
Each territory got its own tailored approach. Presale messages were translated into 4+ languages, with unique strategies built for purchasers in each market. Rather than a one-size-fits-all blast, the team crafted localized campaigns that spoke directly to fans in their native language and matched local buying behaviors. This hands-on marketing approach extended to her loyal WhatsApp channel, creating direct lines to fans across Latin America and international markets.
Laylo made it effortless for fans to explore tour stops and RSVP via email, social, and WhatsApp. Instead of fragmented ticketing information scattered across platforms, fans had a single destination to find their show and sign up. This drove a massive wave of new signups for her fan list while keeping tour information centralized. The result was a presale engine that converted album hype into a sold-out global arena run.
500K+ global fan signups for the LUX Tour presale
Sold out worldwide across all tour dates
42M Spotify streams in first 24 hours, biggest debut by a Spanish-speaking woman artist
