Matt Rife launched his biggest tour yet, using Laylo to turn his massive social media following into ticket sales. He announced the tour with a documentary style promo video released on his socials that left people excited for the upcoming tour.
Through IG Lives, regular posts, TikToks, and an updated email list, he continuously encouraged fans to sign up for presale codes and stay updated about the tour.
On Drop day, Matt posted on his socials that tickets were out which drove more people to the website allowing fans to secure tickets for the show.
By centralizing all traffic on his website, he ensured total control over fan data and ticket sales, while building anticipation and engagement across platforms.
The campaign was executed flawlessly, leading to sold-out shows across the tour, including Matt’s first-ever headline performance at Madison Square Garden.
43% of fans on his list RSVPed for the tour
Multiple sold out stops
26% of fans requested their city get added
