A week before dropping his new single, JVKE created a drop page where fans could easily sign up to be the first to hear it. They RSVP’d to be notified via text or email.
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JVKE used Laylo’s Spotify integration so fans could presave and autofollow him on Spotify. When the single dropped, fans were notified that it was out and had the track Pre-Saved to their Spotify.
Golden Hour became one of Spotify’s top songs. Not only did JVKE drive first day streams, but he now has a list of 200K+ fans who he’ll be able to notify for his next drop.
200K+ fans collected through Laylo RSVPs
Spotify presaves + notifications on release days
Viral on top streaming platforms
