In June, Hailey Whitters built anticipation for her new album with a Laylo Drop that gave fans an easy way to get the music the moment it was released: building anticipation and connection ahead of launch.
Using Laylo’s Spotify integration, she turned excitement into action, collecting follows and recurring presaves from her listeners. When fans signed up, they received a personalized text from Hailey’s custom phone number, promising they’d get the album the moment it dropped (and teasing a fun surprise to keep them hooked).
Next, Hailey kept the momentum going by announcing her Fall Tour with a Laylo Multidrop. Each city had its own signup, allowing fans to join their local list ahead of the ticket on-sale date. When tickets went live, those fans received a personalized message right away. No algorithms, no missed alerts.
By combining the Multidrop with Laylo’s Spotify features, Hailey also continued to grow her Spotify follows and presaves from fans eager to snag tickets.
While on tour, Hailey kept fans engaged in real time by using Laylo’s geo-segmentation to send last-minute ticket pushes to fans within 100 miles of each show - turning proximity into last-minute ticket sales and packed venues.
Hailey partnered with Kellogg’s Cornflakes on a special-edition Hailey Whitters cereal box and used Laylo’s Instagram Comments feature to turn the launch into a fan moment. Fans entered the giveaway to win a box by commenting on her post, and Laylo automatically added them to her list. Hailey was able to personally message the winner, and even follow up with everyone who didn’t win, encouraging them to still grab a box of their own.
Hailey uses Laylo’s messaging tools to stay closely connected with the fans already in her world. She sends hyper-targeted messages using Laylo’s segmentation features, ensuring every text reaches the right fans - whether it’s a show announcement, exclusive content, or a surprise drop.
She also keeps the conversation going by personally replying through Laylo’s two-way SMS, surprising and delighting fans. Instead of one-sided announcements, she creates real conversations, thanking fans, answering questions, and sharing moments. It’s this genuine back-and-forth that makes her fans feel like they’re part of her story, not just her audience.
Hailey’s approach to fan engagement is rooted in authenticity. She doesn’t just promote her music; she builds relationships. By using Laylo to connect directly with fans through texts, personalized drops, and creative campaigns, she turned each release, tour stop, and giveaway into a two-way conversation. It’s a perfect example of how genuine connection drives lasting fandom.
32% fan list growth in 4 months
Instagram is top growth driver
