Griz created a merch drop where fans could get early access before the public release.
He added his Laylo link to the Linktree on his IG page dedicated to GRiZ Merch Universe with the message:
grizmerchuniverse 💥Early Access💥 is here! Want to get first dibs on upcoming merch drops? Sign up via text or email and receive an early access link just before new merch drops, so you can shop before the public drop 🤩 How neat is that!? Link in bio to sign up 👈
84% of fans who viewed the drop page RSVPed to get early access. What's more, 98% of fans who received the link via Laylo clicked through to buy during early access.
GRiZ used his Linktree link in bio tool to drive most of the traffic to this drop through a single Instagram post.
His online followers -> now on his fan list.
Since this drop, GRiZ has dropped early access to shows, special digital activations, and even leveraged Laylo's unique codes to prevent ticket scalpers and bots. Every fan who got in on the early access merch drop is now first to hear about whatever GriZ drops next.