What if every ticket buyer became a fan on your list?
For Capitol Hill Block Party, the goal wasn’t just selling tickets... it was turning every buyer into a long-term fan relationship.
“An overwhelming majority of our buyers connect with us via their phones, through both text and social media,” said Grace Lindsey, Music Marketing Manager at Daydream State + Capitol Hill Block Party.
“Laylo really allowed us to create one seamless onboarding process, converting our highly-engaged online audience to real buyers. The Instagram integration has also been a game changer; we’re seeing more new sign-ups than ever before.”
With Eventim x Laylo, every ticket buyer automatically synced into their CRM with verified contact data, purchase behavior, and engagement history — creating a direct, owned audience channel that now runs on autopilot.
100% of ticket buyers landed in their Laylo CRM without a single manual upload.
The result: Eventim is now the festival's #1 source of fan list growth.
By turning ticket buyers into fans they could reach again, Capitol Hill Block Party created a direct messaging line to the fans who show up and take action. Now, they can text, WhatsApp, and email these fans directly through Laylo.
They also unlocked segmenting that allows them to message fans based on their previous buying behavior.
It also means that, every time the festival has a new update-such as a lineup drop-they can easily message verified fans.
Across the full sale period, the integration helped drive $50,000+ in revenue and a 50% CTR.
That’s not a cold email blast to potential fans. That’s a direct line to an owned audience that’s ready to click, share, and buy again.
Capitol Hill Block Party now knows exactly who its highest-value fans are.
When a ticket buyer syncs into Laylo, a fan profile is automatically created. Inside each fan profile, the festival can see spend history, geolocation, Instagram engagement, and verified ticket buyer status.
When it's time to announce next year's presale or drop exclusive merch, they can segment by actual behavior, such as texting a VIP package exclusively to ticket buyers, thanking them for attending last year’s festival.
That type of personalization makes fans feel seen, and rewarded.
50% CTR during the full sale period
#1 Eventim became the fest's top source of fan list growth
100% of ticket buyers synced automatically to Laylo
