Feature: Texas Motor Speedway uses Laylo to Reward NASCAR fans

November 22, 2023

With over 250k followers across social media, it’s still very easy for Texas Motor Speedway fans to miss important announcements with all the noise, so they adopted Laylo for all of their direct fan engagement.

⚽️

Feature: Vancouver Whitecaps Drive Fan Engagement on Instagram

November 22, 2023

The Vancouver Whitecaps, a Major League Soccer team, used Laylo as a part of an omni channel marketing effort promoting 2024 Season Ticket packages.

💪

How to Drive Fan Engagement in Sports

December 1, 2023

In this post we'll explore how fan engagement impacts revenue, team performance, and fan loyalty, and dive into effective strategies, future trends, and case studiess of sports organizations that create a thriving fan culture.

🎵

How to Self-Promote Your Music

November 22, 2023

A complete guide to the process of self-promoting your music: whether you're a solo artist, in a band, or a producer, we'll cover everything from building your music brand to leveraging social media and CRM platforms, utilizing music streaming platforms, and networking with other musicians and industry professionals.

❌

Common Fan Messaging Mistakes + How to Avoid Them

November 7, 2023

Some of the most common mistakes people make with fan messaging and how to avoid them while leveraging this integral part of the entertainment industry.

💡

How to Release Music as an Independent Artist

April 9, 2024

The guide to releasing music independently, including best practices and our recommendations for budget-friendly technology for emerging artists.

📱

SMS Marketing Trends for 2024

October 31, 2023

Whether you are new to SMS marketing or looking to enhance your existing strategies, this blog post will provide you with the latest trends and insights to help you drive business growth through SMS marketing and discuss practical ways to capitalize on them.

⚽️

Feature: Promote Games Like the MLS

October 30, 2023

Case Study: how two MLS teams used Laylo’s Instagram DM feature to promote the inaugural Leagues Cup and capture fans to re-engage in future messaging campaigns.

📱

What is Omnichannel Messaging?

November 29, 2023

The guide to omnichannel messaging- a strategic approach where businesses integrate various communication channels to deliver a seamless and consistent messaging experience to their customers- and how it fits into your business strategy.

📱

Effective SMS Strategies for Small Businesses

November 6, 2023

The guide to SMS strategies for business communication including case studies, analytics to watch, and the best practices for crafting engaging and impactful SMS messages.

Takes by Laylo

Expert advice and opinions for all things Drops, marketing, and promotion

Features

Solutions

Resources