Social listening and scraping tools pull in UGC without ever asking the fan. So you end up running clips in ads that you don’t actually have the rights to.

Which is a shame, because every night on tour, at festivals, in your venue - your crowd captures the best content and clips that sell the next ticket. And by tomorrow, the Stories are gone.

Today we're launching the UGC Agent to fix that.

It checks when you’re tagged on Instagram and when a fan posts a clip worth keeping, it messages them to request the original file and permission to use it. The fan uploads through the tool you already use — swsh, FanMoments, or FanVids — and the file lands in your drive. Yours to use.

If anyone on your team has done this by hand, they know how it goes. They spend hours scrolling tags, screenshotting Stories, and DMing strangers. They still miss most of it and the best clips are gone by morning.

Your fans are your best marketers

Every artist, festival, and venue is a media company now, and fans are already capturing your best content.

Point the agent at that and you can:

• Cut a tour or festival recap using footage from every city.
• Build ad creative from clips fans posted.
• Land same-day footage.

And it reaches beyond your existing audience, whether they follow you or not. The next reel that goes viral might come from someone who you didn't know was in the room.

Cleared to post

When a fan tags you, that clip is theirs, not yours. Social listening tools grab it anyway. Even tools with a "request usage" button bury the ask behind a manual click you’ll forget.

The agent asks automatically in the moment, so everything in your drive is content a fan chose to share with you. It only reaches out about clips worth keeping, never to every fan.

It's free to turn on in Laylo today. Toggle it on before the next show or event and watch dope content roll in.

— Alec Ellin, Co-Founder & CEO