The future of ticket sales is personalized. Teams can now sell tickets with ease; DICE is among the first ticketing partners to deploy the agent.
Live event organizers can book the perfect venue, lock in the lineup, and spend weeks on promo and still watch ticket sales stall before the event. Some fans land on the ticket page and leave. Some make it to checkout and don't finish. Some have already bought and would bring three friends if someone just asked.
To meet this demand, Laylo launched the AI Ticket Sales Agent today.
As the CRM and drop platform built for live event teams and trusted by Outside Lands, All Things Go, FISHER and Ariana Grande, we designed this agent to follow up with fans based on what they actually did, in the voice of the artist or promoter, automatically.
You just toggle it on. There are no workflows to build.
How It Works: Closing the Gap After the Drop
Our Agent monitors fan behavior in real time to pick up exactly where your initial on-sale leaves off. Using fan profile data in your Laylo CRM, the agent:
- Recovers sales from “almost buyers”: Your Agent re-engages fans who RSVPed or clicked your link, giving them a direct, personal path back to checkout.
- Turns ticket buyers into your street team: Your agent also amplifies promotions with spotting superfans and prompting them to bring friends. One buyer becomes three.
The Agent personalizes the message for every single fan based on data like previous buying behavior and location, so it feels like a 1-on-1 text:
📱 "Kiley, don't forget to bring the crew. Tickets are almost gone."
📱 "Amalia, hope to see you at tonight's show."
📱 "Your #1 artist on Spotify is in town this weekend, Riley."
Trusted by Industry Leaders
DICE, the weirdly easy ticketing platform trusted by independent venues and festivals globally, is among the first partners deploying it. Stranger Than is also among the first promoters using the Agent to drive ticket sales and attendance.
"Event organizers spend weeks building the hype, then lose sales in the gap between announcement and door. The Ticket Sales Agent picks up where the drop leaves off and closes that gap. Early agents are outperforming traditional re-engagement by 3x. True personalization has always been impossible to maintain as your audience grows. Now, it isn't."— Alec Ellin, Co-Founder & CEO of Laylo
"Fans are at the heart of what we do at DICE. Our mission is to make the process of buying gig tickets as easy, quick and transparent as possible. Alongside the DICE fan messaging, Laylo’s AI Ticket Sales Agent will help our fans, and provide an essential tool to independent promoters to maximise attendance at their artists’ shows."— Simon Kempner, COO of DICE
Ready to put your ticket sales on autopilot?
The Ticket Sales Agent is now available through Laylo and works with major ticketing platforms.
👉 Learn more about activating your agent here.
About Laylo
Laylo is the Drop CRM and messaging platform powering artists, events, and creators, including Outside Lands, All Things Go, CRSSD Festival, Ariana Grande, FISHER, Nate Bargatze, and Matt Rife. Since 2021, Laylo has powered over 250M fan actions and more than $1B in sales across tickets, merch, and content, helping event teams turn fan interest into revenue automatically. Laylo is backed by Y Combinator, Eldridge, and the founders of C3 Presents.
About DICE
Founded in 2014, DICE has transformed how fans discover and buy tickets to live events around the world. The mobile-first app was designed to provide upfront all-in pricing and personalised event recommendations, prioritising the fan experience and anti-touting technology. Learn more at dice.fm.
