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Laylo is accelerating its investment in AI with two major milestones announced today: the appointment of Brian Shin as Head of Growth, and the official release of its new UGC Agent.
Shin joins Laylo from Perplexity, the AI search company, where he led growth through one of the fastest scaling runs in AI history. At Laylo, he will spearhead growth strategy across artists, promoters, festivals, and major entertainment brands as demand surges for tools that automate fan engagement and turn first-party fan data into revenue.
Artists and live event teams are increasingly leveraging AI to handle reaching and engaging fans at scale, from converting more fans into ticket holders, to recovering abandoned merch carts, to collecting the content fans capture at shows.
Over the last 5 years, Laylo has evolved into a comprehensive Drop Marketing Platform and Fan CRM used by more than 10,000 artists, promoters, and events, including Outside Lands, Sabrina Carpenter, Olivia Dean, and Nate Bargatze. The platform now spans messaging, drops and campaigns, fan CRM and AI tickets, with deep integrations across Instagram, WhatsApp, Spotify, Shopify, and DICE.
Laylo also continues to accelerate its use of AI across the platform. The company shipped automated Ticket Sales and Abandoned Cart agents, an AI Tour Builder that lets management teams launch multi-city presales in seconds, and email templates that automatically optimize layouts for conversion. Laylo's agents re-engage fans who RSVP'd or abandoned checkout and convert at roughly three times standard email marketing benchmarks.
“Entertainment is a compelling case for AI because the most valuable work is often the most personal,” said Brian Shin. “I'm excited to help artist and event teams get their time back for the part only they can do.”
One of the newest areas of growth for Laylo is content. This week, the company is adding a third agent to the family with the launch of its UGC Agent, which watches an artist's Instagram Story tags, spots the fan clips worth keeping, and asks the fan to send the original file before the Story disappears in 24 hours. The agent extends Laylo's lineup from recovering revenue to capturing content, giving artist and event teams a way to gather fan-shot footage without scraping.
The early results of AI agents have been immediate:
- Merchandise Recovery: A Canadian indie rock band converted 28% of abandoned carts using the platform, bringing in nearly $8,000 in net revenue with zero manual setup.
- Ticket Sales: In North Carolina, an independent promoter recovered over $9,000 in ticket sales in a single day. Laylo's AI Ticket Sales Agent automatically re-engaged 700 fans who RSVP'd but didn't buy on drop day, converting at roughly three times the industry average.
- Fan Content: One band sent more than 250 Instagram DMs in a single weekend, collecting hundreds of fan videos with permission to reuse them, all while automating a process that previously took hours of manual outreach.
“We've always believed technology should support the connection between creators, artists, event brands, and their fans, not replace it.” said Alec Ellin, Co-Founder and CEO of Laylo. “We're building AI that acts like an extra member of an artist or event organizer's team, handling everything from building a 50-date tour page instantly to making sure real fans buy and tickets sell out, and now making sure the best fan moments from every show don't disappear."
Since launching in 2021, Laylo has powered more than 250 million fan actions and driven over $1 billion in sales across tickets, merch, and content. Laylo is backed by Y Combinator, Eldridge, and the founders of C3 Presents.
