Festivals like Same Same But Different capture and convert more fans for less with this new partnership.
FanIQ One and Laylo are building a smarter way to reach, engage, and convert fans throughout the entire event cycle, with a particular focus on early sales cycle lead generation.
By combining FanIQ One’s expertise in multi-platform paid social with Laylo’s drop-based CRM and SMS marketing tools, we’re helping festivals and teams drive leads via RSVPs that convert into sales and loyal customers.
Together, the playbook looks like this:
- Paid campaigns set up in FanIQ One drive fans to a Laylo RSVP (a drop page built for conversion).
- Fans opt in and get added to your owned fan list. The data is yours to keep.
- Pre-scheduled SMS messages alert fans in real-time as tickets go live, turning hype into tickets purchased
FanIQ.One also provides custom-built video ad templates to ensure you're maximizing engagement around your drops, without having to spend time building it yourself! Create them instantly with a Laylo URL to cut creative + ops time by 50% or more.
Get 25,000 free messaging credits when you sign up for Laylo Pro today.
Proven Results from Top Festivals
We’ve already put this model to the test with clients like Everwild and Same Same But Different, using Laylo audiences to boost drop RSVPs and drive conversions.
(Pieces of content for each will be here)
For Same Same But Different, we ran a lead-gen campaign on Facebook and Instagram that drove traffic to a custom Laylo RSVP page. The performance spoke for itself:
- ✅ 398 fans RSVPed
- ✅ 112 fans purchased tickets at just $12.50 CPA
- ‼️ 45X ROAS on Meta
This success shows how effective intent-based fan marketing can be, especially when paired with great creative, smart audience strategy, and real-time messaging.
Exclusive partner benefits
To take advantage of this partnership, you’ll need an account both with Fan IQ.One and Laylo.
Here’s how to get set up:
- FanIQ One clients receive free Laylo credits when they create a new Pro account. These credits can be used to run RSVP drops as part of paid social campaigns across Facebook, Instagram, Snapchat, and TikTok.
- Laylo also provides enhanced audience segments that help FanIQ One clients reach new, high-intent attendees more efficiently, improving conversions and saving costs.
Better Fan Data, Better Conversions
All FanIQ One partners receive 25,000 free messaging credits when they create a Laylo Pro account. Laylo pairs seamlessly with ticketing platforms like Tixr, SeeTickets, AXS, Frontgate, Vivenu, Ticketsauce, Saffire, Dice, Universe, and Eventbrite.
With this partnership, FanIQ One enhances your experience by providing the ability to track both drop registrations and conversions from SMS campaigns.
This integration offers deeper insights into fan behavior and campaign performance, so you know which fans bought tickets to the show…empowering you to optimize and scale your engagement strategies effectively.
