The Canadian Elite Basketball League launched 10 teams on Laylo over the course of 2 weeks. Our team of industry experts met with each team individually to train them on Laylo’s best practices and help get them set up for success.
Goal
🏆 CEBL teams leveraged Laylo to engage season ticket holders for renewals, generate excitement around Championship Weekend (CW23), promote limited edition merchandise, and more!
Importing Fan Lists
📌 Each team migrated existing fan lists (including casual purchasers, season ticket holders, and more) and segmented them using Laylo’s importing tool.
🏀 After importing their target lists, the teams reached out with exclusive offers on season tickets, game day ticket discounts, CW23 deals and more.
Championship Weekend
💡 The league created a multidrop so fans can sign up for exclusive updates, offers, off-court events and ticket info ahead of their 2023 Championship Weekend in Vancouver.
💬 They shared the link across socials and email. The multidrop was also embedded directly on their website to drive further opt-ins.
