TEN
Building demand ahead of a tour
## published drops, and ##,### fans on a list his team owns.
Turn K-pop fandom into
sold out U.S. tours.
Run tour presales and single releases from one platform,
in every market your fans are in.
Mark Lee built his U.S. fan list before his solo debut.
Laylo’s Instagram Comments feature grew his owned fan list on autopilot, in a single day.
Nearly his entire Laylo audience, built before the single ever dropped.
He went into his debut able to text those fans directly, without paying to reach them again.
How other leading K-pop artists are building direct fan relationships.
Eric Nam
Turning every release into an owned audience
###,### fans across ## drops and products.
LNGSHOT
Reaching fans by voicemail
Drew ###K callers and grew its fan list to ##,### organically.
We don’t publish numbers this recent.
Book a demo and we’ll walk you through more K-pop playbooks.
Every artist on Laylo has a different playbook.
Ariana Grande
10 sold-out London nights, in moments.
Sabrina Carpenter
72 shows. Unique codes cut bots and brokers to half a typical Ticketmaster onsale.
Skrillex
An album drop broke Dropbox in 11 minutes. Red Rocks sold out the next day.
PARTYNEXTDOOR
15,000 new signups from a virtual Fortnite concert, and the #1 game on Fortnite.
Kali Uchis
162% CTR across 22 tour-stop drops. Demand added two NYC shows and Chicago.
sombr
58K signups in a week, ~50K clicks from one presale blast, 100% sellout across EU/UK. KOKO London in 6 minutes.
JVKE x Tori Kelly
70K+ YouTube streams in under 12 hours, from one Laylo SMS.
One platform to own a direct line to your fans.
Reach fans on SMS, email, Instagram and WhatsApp to meet local compliance.
Capture your fans
Jordan R.
SMS+1 (•••) •••-4471 opted in
DM opted inTop 1% listenerFollowing your tour datesLocationBrooklyn, NY
Bought2 tickets · 1 tee · $184
Reach them in one send
Above 50% of the fans who land on your drop page sign up — four times the average page.
Olivia Dean
you’re in, tickets on sale 26 June 10am 🍓
claim your presale code to access today’s presale!
Get Your Presale Code, The Art of Lovingoliviadeano.laylo.co
Olivia Deanto you
OLIVIA DEAN
The Art of Loving : presale is open
Your code’s inside. Tickets go on sale 26 June, 10am. Tap in before everyone else.
Get your codeoliviadean ›
presale starts now 🎟 grab your code before it’s gone 👇
The Art of Loving, Presalelaylo.co
Olivia Dean
presale is live 🎟 tap to grab your code before it’s gone
The Art of Loving, Presaleoliviadeano.laylo.co
Works with the ticketing you already use
Fans captured, last 12 drops
Music2,100
Merch6,900
Tour12,480
21,480 fans captured, one artistTicketing 13
Posh · DICE · TIXR · Tixel · Eventbrite · Universe · Shotgun · FEVO · Eventim · Fourvenues · Weeztix · The Ticketing Co. · GetIn
Live & touring 4
Seated · Bandsintown · SET.live · FanVids
Social & commerce 6
Instagram · WhatsApp · Linktree · Spotify · Shopify · Merchtable
Fan data & ads 9
Webhooks · Google Tag Manager · Tracking Pixels · Tradable Bits · intellijend · Fandiem · Flite · FanMoments · Genni
Hear from industry leaders.
Shayna EhrlichMusic Tour MarketingCAA
“With Sabrina Carpenter’s latest tour drop, we tested unique codes through Laylo and saw just half of what Ticketmaster typically sees with bots and brokers.”
Ethan SacréSr. Director of Digital StrategyEMPIRE
“Laylo is helping us move into the fan data era, away from spray-and-pray ad strategies… We now have this audience that we can reuse for multiple campaigns.”
Jesse LawrenceCEO & Co-FounderFanIQ
“$12.50 CPA with Laylo versus $30 typical CPA for non-Laylo conversions… every dollar you spend on Laylo could be a hundred tickets sold.”
90M+ real fans reached through Laylo.
Laylo has powered $1B+ in drop sales, and RealFan has blocked more than a million bots and scalpers.
